Weddings, Business, and Friendship, Apropos Creations

A refreshing lifestyle shoot featuring one of the valley’s sweetest wedding planners and a reflection on entrepreneurship in the wedding industry.

Meet Jo Ann! Jo Ann is the owner at Apropos Creations. She is a wedding and event planner. Apropos is one of the most up and coming multi-cultural wedding planners in Chandler and provides guidance to couples looking to create the perfect vision for their wedding day. Jo Ann cares about details, creativity, and supporting her clients through the crazy process of planning a big event. She is also one of the sweetest people I’ve gotten to know here in Arizona.

We were introduced because we are both vendors with Phoenix Bride & Groom magazine, however, the friendship goes deeper and went there immediately. She is kind and funny, organized and relaxed! It’s the whole bundle people!

I love it so much when I get the chance to meet vendors families and they book me for lifestyle or commercial shoots.

I feel so cherished and respected because it means they feel comfortable enough with me to let me see behind the industry into their lives. It makes the friendship real in many ways for me. I know them on a personal level and not just a professional one. I am in this business to love people, know them, and celebrate them. This isn’t just my clients but also all the amazing people behind the scene making magic happen. These are the people that I love building relationships with. They know intimately the challenges of being an entrepreneur, balance the juggling act of life, family, and business. They understand the loneliness that comes from working from home, every weekend, and evening. It’s so good to know we aren’t alone. We are a tribe, a community of creators, making things happen! 

I am in this industry to love people, know them, and celebrate them. This isn’t just my clients but also all the amazing people behind the scene making magic happen. I love building relationships with them. They know intimately the challenges of being an entrepreneur, balance the juggling act of life, family, and business. They understand the loneliness that comes from working from home, every weekend, and evening. It’s so good to know we aren’t alone. We are a tribe, a community of creators, making things happen! 

Enjoy Jo Ann and her sweet family’s lifestyle session. Check out her website, follow her on Instagram and support local businesses!