Why or Why Not Small Business Subscription Photography Membership

As an experienced 15 year + brand photographer, I’ve witnessed firsthand the transformative power of adopting a slow and steady approach to building your brand through photography subscriptions.

While it’s not the right choice for every business it’s the right for a lot of them!

In a world that often glorifies the quick and flashy, the value of a methodical, ongoing investment in visual content cannot be overstated.

1. Payment Plans

Branding subscriptions provide a strategic alternative to the traditional model of one-time, high-pressure photoshoots. By breaking down the process into manageable monthly or quarterly payments, brands can maintain a consistent stream of high-quality imagery, ensuring that their visual identity remains fresh and relevant.

2. Less Pressure

The pressure of delivering a stellar photoshoot is alleviated when spread across multiple sessions. Rather than relying on a single, make-or-break event, brands can evolve over time, mirroring the natural progression of their business.

3. Evolving Content

Starting with a comprehensive initial shoot followed by periodic updates, allows for the seamless integration of new products, services, or brand elements. As your brand is ever growing and evolving your content should be too!

4. The Circle Of Trust

The advantages of this approach extend beyond mere convenience. It fosters a creative partnership, allowing photographers to intimately understand the brand’s narrative, values, audience and goals. This deep connection results in imagery that not only aligns with the brand but actively contributes to its growth.

One notable success story in this realm is Bella Vasta, a client who embraced the concept of brand photography subscriptions back in 2018 when I first launched this model.

Through a carefully curated series of shoots, we’ve been able to capture the evolution of her brand and business. The beauty lies in the simplicity and ease that comes with each session – no more stress, just a collaborative and enjoyable process.

In essence, slow and steady photography subscriptions represent a paradigm shift in brand building. It’s a journey, not a sprint – a process that allows brands to organically grow and adapt, creating a finely tuned visual identity that stands the test of time.

So why NOT branding photography subscriptions?

Well, I must say I think the ultimate end all should eventually be a branding subscription membership however here are some reasons you might want to START with a big brand single session.

1. You have NO brand image or content yet because you are brand new. We then might want to start with a single hourly, half day or full day shoo to establish your brand. Small monthly shoots will not get you there fast enough to launch a new business, but if you want to grow small you could still do them and just make the first session focused on headshots the founder can establish themselves
2. You don’t live in Phoenix. We have LOTS of companies fly in for big brand shoots. It’s very common to be here for a conference and book us for one off shoots and then just anytime you are here book us again!

That being said most clients will benefit from the payment plans, less pressure shoots, and slow and steady wins the race approach.

We have rates starting at $600 monthly payments up to $2000 for all inclusive full agency & branding options that are a total write off for your brand! Contact us today to get the journey started!

Why or Why Not Small Business Subscription Photography Membership

Learn more about my small business branding & editorial content photography.

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