Welcome to our Story of Us blog series, where I’m sharing 13 stories of women ( maybe more!) who came to us at The Fully Alive Agency in the launch, refine, or scale season of their business — and what happened next.

Some came for photos due to the reputation I’ve built with my company of Fully Alive Photography. Some came with a dream but no plan. Every single one of them left with something bigger than they walked in with (and honestly, so did I — these women are my favorite part of this whole thing!)

Today’s story:

Kelly Kussman — Founder & CEO of Cayla Gray, Retail Strategist & Mentor

I want to talk about how 6 years of campaign photography and social short form video content grew into a personal brand landing page, so Kelly could showcase something beyond her fragrance company.

From the Very Beginning

I’ve been Kelly’s photographer and micro-short form videographer since the very beginning — since the conception of Cayla Gray, her clean fragrance line, first launched in 2019. We shot her very first (late- thanks to Covid) batch of products!!!! Right in my backyard with whatever we could pull together- from palm leave, to rocks & plants. I’ll never forget that shoot! Just discovering her products, her brand, and her personality was everything to me! I just loved her from the moment I met her. She is also so strong in words of encouragement and she made me feel like the most special person and I saw her back 🙂 And that was the story of us! I’ve never been more grateful for her investment in me and my company for 6 years now. She comes back to me again and again and I’ll never forget or stop being grateful for her kindness & trust.

So here we are 6 years in and we produce a lot of her photography and social content video and as her world grew, so did what she needed from me. which was the icing on the cake!!!!

More Than a Founder

Kelly isn’t JUST a founder or a perfumer (is that a word?) She’s a retail strategist and mentor, consulting other product companies and mentoring founders on the side. She is the REAL deal. She KNOWS the in & outs of owning & operating a large scale product company and she wants to share it with the world.

While Cayla Gray had a beautiful brand, website & even brick & mortar, Kelly herself had nowhere to live online. Her consulting, her mentorship, her expertise — none of it had a home.

Her Personal Brand Website

This is where the agency side of what we do got to shine!

In about a single week, we set up & refined her a simple, polished personal brand landing page — a place for HER, separate from her product company.

At The Fully Alive Agency we see our clients where they are and meet them there. Sometimes you don’t need a full site — you need the right one, quickly. That is where are Landing Page’s come in! We offer full site design, refinement, framework build outs and even sales pages. We want to build what you need, when you need it!

Since we turned this over quickly I made 90% of her background photography out of shots I took in my driveway, pool & old detail content I had shot for her. To give that gritty-moody-concret-shadow vibe – FAST.

We didn’t need to reinvent the wheel & we didn’t need a whole new brand built out… we just needed to create something for her clients have somewhere to land, and so she could have a home base to sell her one-on-one consulting, her Ops Academy, and her mentorship programs. So we made it streamlined, simple & threw up her copy in an order that worked, looked elevated like her and matched her vibe. It was as simple as adding in some of her favorite self portraits combined with our quick background shots the site went quick!

And it was simple, fast & fun!

See it live here: kellykussman.com

The Now

Kelly is one of my longest and most creative partnerships, and I have to brag on the work for a second — because I am SO proud of the photography, short form video, and full campaigns we’ve created for Cayla Gray over the years.

Our work for her has been published in Marie Claire and Cosmopolitan. And in 2026, our video work from the Slumber campaign was displayed in New York’s Times Square. TIMES SQUARE! From a small clean-fragrance launch to the biggest stage there is — we’ve gotten to grow with her every step of the way.

And now her personal brand is live and working for her, too.

She came to us as the founder of a fragrance company.

Today she’s growing as a strategist, a mentor, and a brand of her own.

In Her Words

“Have you ever had photographs that capture emotions, feelings, and moments in time so perfectly that you can’t help sneaking looks at them constantly throughout your day? That’s what Tracy and Fully Alive did for me and my brand. Tracy makes the usually nerve-wracking photography process fun and relaxing, and it absolutely showed in all of the images. Thank you Tracy for capturing the beauty and depth of Cayla Gray products AND making me feel special and comfortable in my own images.”

Your Story Could Be Next

If your business has grown but YOU still have nowhere to live online — that’s exactly where we love to step in. Read Kelly’s full story on our Client Stories page, or start with a Personal Brand Landing Page — sometimes the right page, quickly, changes everything!

From Campaign Photography to Websites | The Fully Alive Agency

Read More From The Story Of Us Series & Our Fully Alive Agency Features! HERE