A Study of a Full Production Studio: Brand Development

Part 1

What does a full production studio and creative agency actually do?

Well, we can do a lot! We can help develop the brand, refine its positioning, establish its verbal and visual identity, create comprehensive brand guidelines, design and build the website, manage the website, creatively direct, and produce the photography, video, copy, and campaigns needed to launch it.

Some clients hire us for the entire process. Others come to us with an established brand and select the services they currently need.

LEXCHIC came to us with finished products, manufacturing expertise, and several brand references. However, as an emerging international accessories company preparing to enter the United States, they needed help refining how the brand would speak to an American target audience. From there, they hired us to develop and produce the complete launch campaign.

But before we could photograph or film anything, we needed to make sure the brand knew what it wanted to say.

Translating a Brand for a New Market

LEXCHIC already had its name and products. However, it needed a clear position within the American market.

This involved much more than rewriting a few sentences. First, we helped define the target audience and clarify what made the products relevant to their lives. Then, we refined how LEXCHIC—pronounced “Leks-sheek”—would introduce itself and communicate consistently.

Together, we established the tagline:

Designed to be used. Built to be kept.

From there, we developed the mission statement, brand philosophy, brand story, About language, and core messaging. We also wrote the welcome-film script so the brand would sound consistent across its website, marketing materials, and spoken introduction.

Brand Development Is Not One Size Fits All

Some businesses need to build a brand from the ground up. Others already have a name, visual identity, or established audience but need help refining the pieces that no longer feel connected.

We can step into the process at either stage.

Brand development may include audience research, positioning, messaging, copywriting, verbal identity, visual direction, or a comprehensive brand guideline. That finished guide can organize everything from the brand story and tone of voice to its logo system, typography, colors, and usage standards.

The goal is not to make every brand look or sound like us. Instead, we uncover what makes the business valuable and develop the language and structure it needs to communicate that value clearly.

Follow the Full LEXCHIC Production

Brand development gave LEXCHIC a foundation for everything that came next. Once we knew what the brand valued, who it wanted to reach, and how it needed to communicate, we were ready to begin creating its launch assets.

In Part Two, we are moving inside our in-house product studio for LEXCHIC’s first production: clean, highly detailed PDP photography for all eight SKUs.

Then, Part Three will follow the complete creative direction, commercial lifestyle photography, and multi-format video production behind The Art of Everyday Living.

Keep reading to see how LEXCHIC moved from brand development to a complete visual launch campaign.

A Study of a Full Production Studio Part 1: Brand Development

Read More From The Story Of Us Series & Our Fully Alive Agency Features! HERE

Check out the finished client website here: https://lexchic.com/