Welcome to our Story of Us blog series, where I’m sharing 13 stories of women who came to us at The Fully Alive Agency in the launch, refine, or scale season of their business — and what happened next.

Some came for photos due to the reputation I’ve built with my company of Fully Alive Photography. Some came with a dream but no plan. Every single one of them left with something bigger than they walked in with (and honestly, so did I — these women are my favorite part of this whole thing!).

Today’s story:

Heather Terveen of The Med Spa CEO® — how med spa branding turned a single photoshoot into a partnership that’s still going strong years later.

She Came for Photos. She Stayed for Everything. She was in the middle of a rebrand when she was referred to me, and she had no idea we had a full agency behind the camera. She just needed beautiful new headshots — which, honestly, is how so many of my favorite stories start.

The Turn

For the first few months, Heather was exactly what she originally came to us as: a photography client.

Then, about five months after that first shoot, something shifted.

Heather reached back out — but this time, it wasn’t just for photos.

The Med Spa CEO® was growing. She had courses, programs, a podcast and new offers continually being added to the business, and she needed someone to help keep all of those moving pieces looking and functioning like they belonged together.

So in July 2024, we started helping with monthly website updates along with graphics and logos for her growing collection of programs.

And then, very quickly, the lines started to blur.

I’d log into her website to update the podcast and notice something wasn’t right with the SEO — so I’d fix it. We’d start designing graphics for a new program and realize it needed its own visual identity. That identity would influence what we wanted to create at her next photoshoot. Those new photos would become the imagery for the program, the website and the next round of marketing.

One project naturally led into the next.

We weren’t starting over every time Heather had a new idea. We were learning her business well enough to help build each new piece onto the last.

And that’s really when we stopped being just her photographer.

We became part of her creative team.

Building the Med Spa Branding Empire

Heather is a completely amazing woman who knows HOW to scale! She’s The Med Spa CEO® — coach, podcaster, and creator of program after program.

So we built her a visual empire to match: a cohesive med spa branding suite across 12+ programs — logos, color, typography, sales pages, even a full podcast rebrand and cover art. One brand, many worlds, all unmistakably her.

The Partnership

And we never stopped! Years later, we’re still her creative team — from updating her podcast every month by keeping it synced across her website and SEO keywords, we are also redesigning her site section by section as she grows, and evolving her branding and colors through every season.

New photography and micro-video, quarter after quarter. Through all of it, we’ve held her vision right alongside her.

What started as a photoshoot became a partnership.

In Her Words

“We have worked with Tracy and her team for years now, and they are hands down our go-to for creative direction, branding, branding kits, logos, website refinement, sales page designs, and photography and micro-video… It never feels transactional. At this point she’s an extension of our own team, not just a vendor we hire. If you’re on the fence about working with The Fully Alive Agency, don’t be. She’s the real deal.”

Your Story Could Be Next

If you’re scaling and your brand hasn’t caught up to your ambition yet — that’s literally what we do. Read Heather’s full story on our Client Stories page, or come Scale With Us — we’d love to hold your vision alongside you, too!

Med Spa Branding: How One Photoshoot Became a Creative Partnership

Read More From The Story Of Us Series & Our Fully Alive Agency Features! HERE