4 Essential Photo Categories To Capture A Brands Essence
Good morning beautiful people! Today, I want to share with you my 4 must-have photo catagories to capture during a brand shoot! I’ve been capturing brand for over a decade and I’ve learned there are 4 main categories you want to be sure to capture- I even wrote a chapter on this in my self published book “Branding Guide: How To Elevate Your Brand Through The Photography Experience”
It’s really important to showcase a few elements to be sure the audience and ideal clients can visualize what you are all about!
Today I’m featuring the fabulous Avella Beauty salon, nestled in the heart of sunny Phoenix, Arizona.
I’ve recently had the pleasure of creating and helping curate a brand story and brand guide/kit with some custom consulting and design work for this incredible beauty salon, owned by the talented Kelley, a beautiful soul whose passion for beauty knows no bounds.
So I thought I would break down how I approach shot lists for brand shoots! And then share some of the images we captured in each category!
The Queen Bee Herself : The Owner
First and foremost, let’s focus our lens on the human behind it all â€“ because behind every brand is a person and a story. And it’s INCREDIBLY important to tap into that. Because people want to know people. They want relationship and relatability. So in this case let me introduce you to Kelley!
With her magnetic, calm and kind personality, she exudes the essence of Avella Beauty. I captured her in her element (her shop) to give her audience an idea of what they will experience when they arrive and work with Kelley one on one.
A Haven of Beauty: The Space
Avella Beauty is not just another salon; it’s a sanctuary of beauty and self-care. Kelley has worked hard to make sure the salon is inviting in both ambience and aesthetic.
When you photograph a brand space it’s important to showcase all the elements in detail but also room shots so people get a feel for the space they will relax and spend their time. Emphasize the decor, the calming color palette, and the vibrant atmosphere that draws clients in.
Speak Volumes: The Services
Get it… volumes? She is a lash exertion company. lol.
Okay jokes aside – they say a picture is worth a thousand words, and when it comes to a brand shoot, it’s VERY true. When a potential client is online or viewing a brochure they need to have visuals! Showcasing the services they offer is key.
Enlist the help of stunning models to show off your brands services, in this case the models are being pampered by Kelley and are adorned with Avella Beauty’s lash extensions, lush sugaring, picture-perfect brows, glowing facials, and other services such as Cryo.
These services photographs will give potential clients a glimpse into the transformative power of Kelley’s (or the brands) expertise. Don’t be shy to capture those moments of her interacting with clients, spreading her magical touch- such as the other processes like the consolation & greeting the client, sitting at the desk to work on scheduling etc. Let the potential clients understand the in and out experience!
Don’t forget to snap those enticing shots of the fabulous merch, or products, or supplies that your brand offers! If you don’t carry products do you have merch? No? Then make flaylays of products you use to complete your work and show it off! For Avella Beautiful they carry everything from luxurious skincare products to glamorous accessories, but most important I created some visual goodies by making creative flatlays of things she uses to do her work! These creative visuals add a touch of sparkle to her brand shoot. Be sure to highlight their high-quality and the attention to detail that sets your brand apart from the rest.
Those are my basic 4 essential Shot Types/categories For Capturing the Essence of a Brand. I have other breakdowns in my book so if you are interested in helping your brand elevate book us for a shoot or rebrand!
I hope you also loved meeting Avella Beauty and maybe you are even here looking for some fabulous lashes or sugaring or facials or cryo or brows!!!! lol. Look no farther!